offshoring

Top Ten Mistakes Made When Offshoring

Our experts look at some of the most common errors companies make when offshoring By: Jamie Liddell Sending work offshore can be a valuable tool for firms looking to enjoy the benefits of labor arbitrage, increased geographical penetration and strengthening ties with national governments. It can also be a nightmare. Done incorrectly, offshoring can undermine…

Catalog Retailer: Database Cleansing

Challenge In a highly competitive industrial supply distribution industry, retaining and growing an overall customer base is mission critical. As part of their growth strategy, The Office Gurus®’ international client was mailing out over 100,000 catalogs annually. This annual, full color 1,400 page catalog is the client’s primary marketing and sales tool, but come with…

Internet Retail Case Study

Challenge The Client is part of the highly competitive commoditized apparel industry where customer satisfaction is a true differentiator. The Client’s customers were suffering from long hold times and high abandonment rates. In addition, the Client needed to implement an efficient and effective outbound channel to facilitate their new customer acquisition and win-back efforts. The…

Internet Marketing Company: Inbound Lead Qualification

Client Profile: Well respected nationally recognized Internet Marketing Organization with over a decade of experience in the lead generation industry. The Challenge: A large US based call center hindered the company’s success and client experience due to a single channel solution, inconsistent responsiveness, and lack of flexibility. Result: By partnering with The Office Gurus the…