Division of Superior Group of Companies

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Discover the latest news from our company and learn how we’re continually raising the bar.

How Leading Brands Scale with The Office Gurus

Our clients rely on The Office Gurus to deliver measurable improvements in customer experience, sales performance, operational efficiency, and compliance. Explore how our nearshore and offshore teams, technology-enabled solutions, and data-driven Guru approach help companies across industries achieve scalable, repeatable success.

Latest News

Aug 5, 2026

AI Is Reshaping the Contact Center. The Biggest Shift Won't Be the Technology.

Much of the discussion around AI in contact centers focuses on efficiency, making our jobs or our agents’ jobs easier. Agent assist. Predictive insights. Automation. Better reporting. The benefits are real, and they are accelerating. AI is helping employees and agents surface answers faster, helping supervisors identify coaching opportunities earlier,

Picture of Author: Jaime Bell

Author: Jaime Bell

Vice President of Client Experience

Aug 4, 2026

How GuruAssist Improves Agent Performance Through Real-Time Guidance

When looking for ways to improve your agents’ performance at your contact center, it’s more likely than not that you have run into talk about real-time agent guidance, and for good reason. This technology is ideal for helping agents through every interaction, from simple to complex, without having to stress

Aug 4, 2026

The Future of Agent

Agent enablement is moving from static, one-time onboarding to continuous, real-time-supported learning. AI-assisted tools are now embedded in the flow of work, guiding agents as they handle live interactions and giving supervisors sharper levers to coach performance. As digital channels multiply and automation handles routine tasks, the remaining human interactions

Jul 28, 2026

Why Outsourcing Partnerships

Every failed outsourcing relationship looked promising on day one. Selecting the right outsourcing or BPO partner can accelerate growth, elevate customer experience, and reduce operational risk. Choosing poorly does the opposite: rising costs, missed service levels, security incidents, and brand damage. Most failed relationships come down to a rushed evaluation,

Jul 22, 2026

Why CX Fails at Scale: The Gap Between Strategy and Daily Execution

If there’s one takeaway CX leaders should internalize, it’s wrong. They fail because they never survive contact with day-to-day operations. At the executive level, CX often looks clean and logical: journey maps, KPIs, technology stacks, staffing models, and quarterly targets. On paper, everything aligns. In reality, the frontline experience that

Picture of Author: Matt McGeorge

Author: Matt McGeorge

VP of Client Experience & Growth

Jul 21, 2026

TOG RECOGNIZED IN THE 2026 OA500 GLOBAL OUTSOURCING FIRM INDEX

St. Petersburg, Florida (July 2026) The Office Gurus®, a division of Superior Group of Companies, Inc. (NASDAQ: SGC), is proud to announce its inclusion in the 2026 OA500 Global Outsourcing Firm Index, published by Outsource Accelerator. Ranked #267 globally, The Office Gurus was recognized among the world’s leading outsourcing providers based on an

Jul 21, 2026

What Retail Customers Expect

What Retail Customers Expect in 2026(And Why Most Brands Aren’t Ready) Retail customer expectations in 2026 extend far beyond fast shipping and polite service. Shoppers now demand effortless experiences across channels, transparent use of their data, and proactive support that fixes issues before they become problems. The stumbling block for

Jul 21, 2026

Retail Customer Service

When customers reach out to retail companies for help, whether by phone, email, live chat, social media, or messaging apps, they expect fast, seamless, and personalized support every time. For retail customer experience leaders, meeting those expectations goes deeper than hiring great agents. It’s also important to measure the right

Jul 14, 2026

How to Measure AI-Assisted Agent Performance Beyond AHT and CSAT.

Average Handle Time (AHT) and Customer Satisfaction (CSAT) still matter, but they no longer capture the full picture when human agents and AI work side by side. Modern contact centers need a broader lens, one that evaluates how well teams resolve intent, reduce customer effort, and deliver outcomes that hold

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